Tuesday, June 22, 2010

Marketing Tips for the Administration

Time to do some marketing, Mr. President. (And you Congressional Democrats.)

Run a series of ads spotlighting the individual Americans who are benefiting from the stimulus package. Let the people speak for themselves about their jobs and how their lives have changed as a result.

Run a series of ads spotlighting the various projects across the country that have been funded by the stimulus package. Let the project/site manager and/or the people working on the project speak.

Include a counter in the corner that ticks away, rolling up the numbers of how many jobs have been created -- just keep it ticking away, still going as each ad ends (to show it's an ongoing process).

Stop ceding this ground to the Republicans and TeaBaggers. You can win the battle for people's hearts and minds.

Stop telling everyone what you're doing and the impact it's had on people's lives -- show us. Over and over and over again. On TV. On the radio. Online.

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